ERT lands exclusive F1 rights in Greece to 2021
By Jonathan Rest
ERT, the public-service broadcaster in Greece, has acquired exclusive rights to televise Formula 1 motor racing over the next three years.
ERT is thought to have agreed to pay Asset OgilvyEntertainment, the Greek media rights agency that holds F1 rights in the country, €2 million ($2.3 million) per year in a bid to fight off Cosmote TV, the IPTV and satellite pay-television broadcaster, and guarantee exclusivity.
It will be the most comprehensive F1 coverage offered in Greece, with ERT to show live action of all sessions, from Friday to Sunday.
Droso Ioannis, chief executive of ERT, said: "All our fellow citizens will now have the opportunity to watch the storylines of motor sport, freely and exclusively on the frequencies of public television."
ERT and Cosmote TV shared F1 rights in Greece last year.
In October, Asset OgilvyEntertainment secured a three-year deal to sell F1 media rights in Greece and Cyprus to 2021.
The digital rights are not exclusive, however, with F1 retaining the right to launch F1 TV, its new OTT service, in the countries, albeit excluding the Greek language.
Asset OgilvyEntertainment has been selling Formula 1 rights in the two countries since 2010 and has also marketed the rights in Albania and Macedonia.