NBC achieves record ratings for Premier League's final day
The final day of English soccer’s 2018-19 Premier League season was the most-watched in US TV history across the NBC Sports Group’s platforms, according to data provided by Nielsen and Adobe Analytics.
With all 20 teams playing on the same day and the same time on Sunday, the platforms registered a combined record audience of 2.2 million viewers, up 19 per cent from last year’s season finale which drew an audience of 1.8 million.
The main focus was on the matches involving Manchester City and Liverpool, with the fate of the Premier League title coming down to the last game for the first time in five years, as just one point separated the two teams at the top of the table.
Manchester City’s 4-1 win over Brighton and Hove Albion on cable's NBC Sports Network and Liverpool’s 2-0 win over Wolverhampton Wanderers on the main NBC channel averaged a combined audience of 1.3 million viewers, the best viewership ever on US TV for the top two matches on “Championship Sunday”, according to the broadcaster.
Manchester City’s win secured them a second consecutive title.
For the season, more than 35 million viewers tuned in for NBC Sports’ Premier League coverage across its TV and digital platforms, including NBCSports.com, the NBC Sports app, and Premier League Pass, NBC Sports Gold’s subscription-based offering.
In its six seasons broadcasting the Premier League since acquiring the US rights in 2013, NBC Sports has reached an average of 34.6 million TV viewers per year.
NBC Sports Group initially acquired Premier League rights in a three-year deal from the 2013-14 season after defeating rivals and previous rights-holders Fox and ESPN in a competitive tender process, before signing a six-year renewal in 2015 to run from the 2016-17 campaign to 2021-22.
The NBC Sports Group also averaged a total audience of 457,000 per match window for the recently concluded season, which was up 2 per cent from the 449,000 from the 2017-18 season.
NBCSports.com and the NBC Sports app delivered a record 879 million live streaming minutes during the campaign.
Across its coverage on NBC and NBCSN, Washington D.C. was the broadcaster’s biggest local market, with the US capital achieving the highest average rating for the Premier League this past season.
Throughout the year, NBC Sports rolled out several new offerings to complement its Premier League coverage, which included the launch of three new digital shows exclusive to YouTube, the Google-owned video-sharing website.