New sponsor but attendance down for Premier League Lacrosse
Premier League Lacrosse, the new professional North American league, has averaged 12,227 spectators for the first two weekends of its inaugural season.
Last weekend’s three games at the Red Bull Arena in Harrison, New Jersey drew a total attendance of 10,773.
This compared with the 13,681 for the opening three games at Gillette Stadium in Foxborough, Massachusetts on 3 and 4 June.
However, social media activity was up with PLL content generating 1.2 million interactions and 23 million impressions. These figures take into account social conversation and player posts.
A new sponsor came on board ahead of the second weekend as Capital One was announced as the league’s official business banking partner and the jersey patch sponsor of the Atlas LC team.
The financial services company will also serve as the presenting sponsor of the league’s bi-monthly State of the League videos, which include interviews with executives, players and investors and will go out on all PLL social channels.
The league continues with the third round of fixtures at SeatGeek Stadium in Chicago next weekend.
The first season comprises 10 regular-season weekends, one all-star weekend and two playoff weekends, concluding with the championship weekend in Philadelphia on 21 September.
The new league, which is competing with the established Major League Lacrosse, is backed by investors including CAA, the USA-based entertainment and sports agency, and is receiving live television and internet streaming coverage from US national broadcaster NBC.
Other sponsors include Adidas, STX, Cascade and Sticker Mule.