United Airlines finally reaches agreement with USC over renaming LA's Coliseum
United Airlines, the US airline which is helping to fund the renovation of the historic Los Angeles Memorial Coliseum, has finally reached agreement over renaming the stadium with its owner, the University of Southern California, after earlier clashes.
The agreement to rename the venue ‘United Airlines Field at the Los Angeles Memorial Coliseum’ preserves United Airlines’ contribution to the $315-million renovation of the arena, which will stage part of the opening and closing ceremonies and athletics events at the 2028 Olympic Games in Los Angeles.
The 10-year agreement resolves a controversy over an earlier plan to rename the stadium, which was originally designated as a memorial for World War I veterans. The earlier name, the ‘United Airlines Memorial Coliseum’, was heavily criticised by veterans groups and politicians.
The airline offered to withdraw from the deal in response to the backlash, but Janice Hahn, Los Angeles County supervisor and president of the Los Angeles Memorial Coliseum Commission, welcomed the eventual resolution, saying: “This agreement ensures that United Airlines remains an important corporate sponsor of the Coliseum renovation project and that the legacy of the Coliseum remains. I am proud that we are moving forward with a shared commitment to veterans.”
The stadium was built in 1923 and hosted events at both the 1932 and 1984 Olympics.