Pluto TV to launch in Latin America
ViacomCBS, the media and entertainment giant, has announced it will launch its free, ad-supported streaming service Pluto TV in Latin America at the end of March.
The service will launch with 24 channels featuring content in Spanish and Portuguese, including sports, action, comedy, drama and games. The number of channels is expected to reach 80 by the end of the year.
Users will be able to view the service via cable operator platforms, on the Pluto.TV website and through apps on iOS and Android devices.
This is the latest expansion of Pluto TV since it was acquired by Viacom in a deal worth $340 million in 2019. The same year, Viacom merged with commercial broadcaster CBS to become ViacomCBS.
PlutoTV’s 130 network partners include US sports broadcaster Fox Sports, allowing it to distribute a selection of studio shows and highlights packages and Viacom-owned channels.
Its Stadium channel has live streaming rights to sports including college American football, basketball, baseball, soccer, lacrosse and golf.
Pierluigi Gazzolo, president of studios and OTT for ViacomCBS Networks International, said: “The launch of Pluto TV in Latin America enables our partners to offer their viewers a new value-added service, complementing their premium and linear offerings. I am confident that Pluto TV will quickly become an essential platform for partners and consumers across Latin America as it has been in the US and Europe.”
Meanwhile, Randy Freer is stepping down as chief executive of streaming service Hulu amid a reorganisation at parent firm The Walt Disney Company.
Disney, which took full control of Hulu last year after buying Comcast's 33-per-cent stake, plans to integrate the platform more closely with its direct-to-consumer and international business under chairman Kevin Mayer.
Freer, who has been chief executive of Hulu since 2017, will remain in his role for the next few weeks to assist with the transition. Other Hulu executives will now report directly to Disney’s DTC and international division.
Mayer said: “With the successful launch of Disney+, we are now focused on the benefits of scale within and across our portfolio of DTC businesses. Further integrating the immensely talented Hulu team into our organisation will allow us to more effectively and efficiently deploy resources, rapidly grow our presence outside the US and continue to relentlessly innovate.”