For some brands, Formula One sponsorship provides a platform to market themselves to a global audience. However, there is a large proportion of sponsors in the sport that sign deals to transcend ‘badging’ and displaying logos on a car. Partnerships are established in which brands provide teams with specialist services which will enhance the teams performance throughout the season.
Sportcal Sponsorship has analysed all 234 team deals across the 10 teams participating in the 2018 FIA Formula One World Championship. A team fact file accompanies the list of sponsors for each team, with the sponsors broken-down into categories.
The teams have also been ranked in three different categories: estimated sponsorship revenue; number of sponsorship deals and estimated title sponsor value.
The data has been presented to show the leading brand industries and the leading nations with regards to where a brand is headquartered.
2. Executive Summary
3. Alfa Romeo Sauber
4. Aston Martin Red Bull Racing
5. Haas F1 team
6. McLaren F1 team
7. Mercedes AMG Petronas Motorsport
8. Red Bull Toro Rosso Honda
9. Renault Sport Formula One team
10. Sahara Force India F1 team
11. Scuderia Ferrari
12. Williams Martini Racing
13. Team Sponsorship Summary
14. Social Media followers
15. Active sectors
16. Brands HQ
17. Location, Location, Location
18. Location, Location, Location