Fifa Women's World Cup 2019
For many, the Fifa Women’s World Cup 2019 will represent a watershed moment. With attention focused on the Women’s game like never before, this edition of Fifa’s showpiece tournament has the potential to be a real game-changing moment for the sport of soccer. With the tournament hosted in Europe for the third time, the Fifa Women’s World Cup can expect mainstream coverage like never before, giving teams, players and sponsors the opportunity to reach millions of new fans.


For many, the Fifa Women’s World Cup 2019 will represent a watershed moment. With attention focused on the women’s game like never before, this edition of Fifa’s showpiece tournament has the potential to be a real game-changing moment for the sport of soccer.

With the tournament hosted in Europe for the third time, following on from Germany in 2011, the Women’s World Cup can expect mainstream coverage like never before, giving teams, players and sponsors the opportunity to reach millions of new fans. Maintaining the 24 team format as per the 2015 tournament hosted in Canada, the global coverage of the tournament will ensure new heroes are made as the female version of the sport continues its upward trajectory, taking the sport into the mainstream.

In this report, Sportcal Sponsorship has analysed all the teams competing in this summer’s tournament to understand the commercial strategy of each team while profiling some of the brands associating themselves with the tournament and keeping an eye on the potential breakout stars.

            PAGE 3: OVERVIEW
PAGE 4: EXECUTIVE SUMMARY
PAGE 6: 2019 HOST CITIES & STADIA
PAGE 7: FIFA WOMEN’S WORLD CUP PARTNERS
PAGE 8: FIFA PARTNERS
PAGE 10: GROUP A: FRANCE, KOREA REPUBLIC, NORWAY, NIGERIA
PAGE 17: GROUP B: GERMANY, CHINA PR, SPAIN, SOUTH AFRICA
PAGE 24: GROUP C: AUSTRALIA, ITALY, BRAZIL, JAMAICA
PAGE 31: GROUP D: ENGLAND, SCOTLAND, ARGENTINA, JAPAN
PAGE 38: GROUP E: CANADA, CAMEROON, NEW ZEALAND, NETHERLANDS
PAGE 45: GROUP F: USA, THAILAND, CHILE, SWEDEN
PAGE 53: SPONSORSHIP REVENUE
PAGE 54: TEAM SPONSORSHIP SUMMARY
PAGE 55: CONTINENTAL BREAKDOWN
PAGE 56: ACTIVE INDUSTRIES
PAGE 58: KIT SUPPLIER BREAKDOWN
PAGE 59: BRANDS BREAKDOWN
PAGE 60: GENDER IN MANAGEMENT
PAGE 61: DOMESTIC CLUB REPRESENTATION = INTERNATIONAL RECOGNITION
PAGE 62: NATIONAL TEAMS = NATIONAL SPONSORS
PAGE 64: SIGNIFICANT PROGRESS MARKS A NEW ERA
PAGE 65: INDUSTRY VIEW – WOMEN IN SPORT

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